Our History
Discerning Needs
The BPO industry in India attracts a substantial amount of rural talent every year. We at DesiCrew wanted to experiment by taking the jobs to the people rather than moving people to where the jobs are. This experiment was based on two basic needs that we identified...
Market Need: Alarming industry statistics of almost 100% attrition levels are attributed to trends like decreasing salary levels. This is an outcome of cost cutting exercises and optimizing on economies of scale. However, these marginal salaries are insufficient for migrants to sustain themselves in cities leading to a severe demand-supply imbalance. The decentralized DesiCrew model seeks to fill this workforce gap.
Social Need: OECD (Organisation for Economic Co-operation and Development) estimates indicate 130 million educated workers in rural India with little or no access to meaningful employment. Their only remaining option is to migrate to cities where jobs are limited and costs of living are too high. At DesiCrew, we aim to leverage this potential of rural India.
Building from the ground-up
Our pioneering model started off as an incubatee of IIT-Chennai’s Rural Technology Business Incubator (RTBI) in 2005. DesiCrew Solutions Pvt. Ltd was spun off as a commercial entity in early 2007, as means of addressing a pain point the industry was facing. While doing so we also focused on providing meaningful livelihood to rural & semi-urban India through socially responsible business process outsourcing. Currently, we employ over 130 people across 5 centres in the state of Tamil Nadu.
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