Market Research
Globalization has ushered in an era of extreme competition, one that has altered the norms of marketing function. A market-driven approach is vital to maintain both top and bottom line growth. This approach demands careful market research to understand customer needs not just to create awareness and building differentiators among products but also formulate new and innovative product concepts. Successful market research is qualified with actionable information. This requires accurate data, correctly processed and presented in a manner conducive to business analysis.
We strategically partner with companies at every stage of the research process in acquiring, processing and presenting data. Our decentralized and localized model permits us to penetrate the interior of the country. Local teams facilitate access to these consumers for conducting focus group interviews and systematic surveys. We also have the capability to drive feet-on-street (FOS) field research for collecting primary data from remote geographies. The major challenge we help research agencies overcome is comprehend and translate data collected in local Indian languages/ dialects.
Once the data has been collected, DesiCrew back office employees are equipped to churn out transcripts, translations, data entry surveys and conduct secondary research. This in turn helps free up time for researchers to focus on analysis of the data and present the same to clients within critical timelines.
Our service model offers a single point of contact for the following market research services:
Digitization
DesiCrew's capabilities in digitization ensure that electronic documents that can be edited, formatted, indexed and organized into information assets that are searchable. Our team has the experience of digitizing and managing large volumes of data in short period of time.
View Case StudyTranslation
Our expertise is in translating to and from English and multiple Indian languages. Whether it is books, surveys, questionnaires, reports, legal documents, or transcribed materials, we can translate from just about any source you give us to your specified format. Our team of experienced translators is capable of high quality and timely translation per your needs.
View Case StudyTranscription
Got a lecture recording you want in written form? Got an interview or a speech recording you need put on paper? We can transcribe for you any format of audio recording in a timely manner, paying rigorous attention to verbatim transcription and precise translation as needed.
View Case StudySecondary Research
Our team of secondary researchers can facilitate you in your research needs through in-depth online research, as well as primary documents as provided by your team. Work in this regard is highly customizable, as we have done work in areas like GIS mapping and responding to an assortment of user queries for a mobile value added services (VAS) company. Additionally, our team has local knowledge and language capabilities that are highly valuable for those in need of research assistance in rural India.
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